Enter a whole new world of realism with LG’s 77” 8K Smart TV. Powered by the advanced OLED α9 AI processor, everything you watch is surrounded by exceptional picture and sound refinement it will feel like you’re actually there. Thanks to SELF-LIT OLED evo and Brightness Booster Max, your display shines brighter and bolder for exceptional detail in every scene. The OLED77Z39LA upscales content to glorious 8K, so you never miss a moment. And, with Freeview Play, Netflix, Disney+ and more built-in, you’ll never be short on things to watch.